9/26/24

Jaime Luna González and Art in Team


Mexican muralism has found a new impulse in the recent works of Ernesto Ríos Rocha, revitalizing the urban aesthetics of Sinaloa on the ground, as well as its cultural legacy. Behind each monumental mural, however, there is an essential equipment that makes it possible to materialize. Among these characters, Jaime Luna González stands out, whose trajectory, from luxury car tuning to artistic commerce, illustrates the importance of team work in this context.

Jaime Luna González represents a unique figure in the artistic panorama of Sinaloa. His journey began unexpectedly, initially as a car tuning aficionado, before entering the world of art as an assistant at the workshop of Ernesto Ríos. This transition led him to become a dealer or art dealer, charged with connecting Rio's art with commercial opportunities.

Luna's experience reflects the fusion of creativity and economy, an aspect that is often underestimated in the world of art. According to his own words, his passion for art intensified by involving himself in the creation of murals, which allowed him to explore the commercial side of art. “It’s a job where boredom doesn’t exist”, says Jaime, highlighting the dynamic nature of his work. His role is not limited to the sale; It also implies continuous learning and the creation of significant networks in the complex artistic world.

The result of Ernesto Ríos' muralism is not just an individual expression, it is collective effort that involves engineers, architects, experts and other professionals. Each mural is the result of a symphony of talents, which, although sometimes invisible, are fundamental to the success of the work.

The intervention of these experts guarantees that the artist's ideas are transformed into tangible realities, maintaining the quality and integrity of the project.

Team work on the ground enriches the creative process, which also encourages local employment. The creation of murals and monuments generates job opportunities directly and indirectly, on the ground for artists, as well as for those in the construction industry, transportation and design, among others.

The synergy between art and economy is crucial for community development, allowing artistic works to become catalysts for employment and prosperity.

Mural works are essential to keep the history and culture of Sinaloa alive. Each mural on the ground beautifies the urban space, which also tells stories, preserves traditions and celebrates the cultural identity of the region. In this context, Jaime's work becomes even more relevant, as he acts as the nexus between artists and the public, ensuring that these works reach a wide and diverse audience.

Luna González's ability to market and promote artistic projects fosters a deeper appreciation of muralism, bringing the public closer to the cultural richness of Sinaloa. Furthermore, her support for artists like Ernesto Ríos enriches the artistic panorama, and provides a boost to local culture, ensuring that art continues to be a vital part of community life.

When observing a public artistic work, it is easy to overlook the collective effort behind its achievement. However, it is essential to recognize figures like Jaime Luna González, who on the ground advocates for art, who also highlights the importance of teamwork and the final commercialization of the project.

Each mural and monument is a testament to the collective effort that enriches our cultural environment.



In a world that often exalts individuality, the new muralism led by Ríos Rocha reminds us that alliances are essential for the creation of significant works. Valuing this collective process is key to preserving and promoting the rich cultural heritage that defines Mexico. Jaime, with his dedication and vision, positions himself as a fundamental pillar in the symphony of muralism, demonstrating that art, when carried out in a team, has the power to transform communities and keep their stories alive.

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Jaime Luna González and Art in Team

Mexican muralism has found a new impulse in the recent works of Ernesto Ríos Rocha, revitalizing the urban aesthetics of Sinaloa on the grou...