Lika Andrade, Gal Andrade, and Úrsula Montes Bring the Strength of Tourism from the Maraú Peninsula to the Largest Tourism Fair in Latin America
The strength, beauty, and tourism potential of Camamu Bay will be represented at ABAV Expo 2026, which takes place from September 30th to October 2nd at Expo Center Norte in São Paulo. Representing prominent businesses in the region will be entrepreneurs Lika Andrade and Gal Andrade, from Pousada Villa Mares, and Úrsula Montes, from Pousada Terra Mar Way.
Considered one of the main showcases of Brazilian tourism, the 53rd edition of ABAV Expo returns to São Paulo after seven years and will bring together professionals, companies, and destinations from various countries. The expectation is for more than 2,000 brands, representatives from 34 countries, and an estimated audience of between 35,000 and 40,000 visitors.
The participation of representatives from Camamu Bay reinforces the region's importance in the national tourism scene, presenting the market with experiences that combine hospitality, innovation, sustainability, appreciation of local culture, and positive impact.
Lika Andrade, Gal Andrade, and Úrsula Montes are recognized for developing business models connected to new tourism trends, with proposals that value not only the visitor experience but also environmental preservation, community development, and the local economy.
Among the representatives, Úrsula Montes also has a distinguished career in the social field. Recognized as a Tourism Ambassador in Bahia, she works to promote tourism combined with social responsibility and the appreciation of territories. She also received the title of Ambassador of Peace from the UN in recognition of her social work.
The presence of these businesswomen at ABAV Expo 2026 therefore represents much more than the promotion of tourism ventures: it is an opportunity to show Brazil and the world Camamu Bay as a destination of experiences, sustainability, entrepreneurship, and social transformation. With participation in the fair, the expectation is to expand connections, strengthen partnerships, and present new paths for tourism in the region, placing Camamu Bay increasingly in the spotlight on the national and international tourism map.
ABAV Expo 2026
📍 Expo Center Norte – Green and Red Pavilions – São Paulo/SP
📅 September 30th to October 2nd, 2026
⏰ 1 PM to 8 PM
🌎 53rd edition
