Caroline Borba, Editor-in-Chief of BFK Books, participated in the Bahia Digital Summit 2026, offering a practical and strategic reflection on the use of books as a professional positioning tool.
During her presentation, held at the NH Hotel in Feira de Santana and organized by the Bahia Bahia Portal, she emphasized that, more than just writing, it's necessary to understand the complete editorial process, from manuscript construction to the delivery of a final product aligned with standards and the market, with the goal of boosting your digital presence or increasing your company's performance.
Caroline explained the differences between ebooks, digital books, physical books, and audiobooks, highlighting that each format has specific objectives within an authority strategy.
When discussing the concept of Amazon Best Seller, she emphasized that achieving this recognition requires planning, a team, and structured execution—something that, according to her, is part of the methodology applied by the publisher.
Another central point was the impact of books on professional careers. The speaker demonstrated how publishing can expand portfolios, strengthen credibility, and generate new opportunities, such as courses, lectures, and derivative products. She also addressed the value of biographies and autobiographies as tools for connecting with audiences and building a legacy.
The presentation also included guidance for professionals working with children's literature, as well as the importance of anthologies as a strategy for outreach, networking, and cost reduction.
In closing, Caroline emphasized that starting is the most important step, presenting special conditions and encouraging participants to take advantage of available opportunities:
1. Exclusive discounts until May 5th through the link www.editorabfk.com.br/summit
2. Anthologies: www.editorabfk.com.br/editais
Participants interested in a free consultation or personalized proposal can simply send a Direct Message to Instagram @editorabfk.
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