LARA MADEIRA — THE OSASCO STAR WHO WILL ILLUMINATE THE WORLD!

At 12 years old, the talented Lara Madeira is preparing to represent Brazil at the Mini Towering Universe 2025 in Paraguay — an inspiring journey of talent, charisma, and love for what she does. The charismatic Lara Madeira is about to experience one of the most exciting chapters of her career. Between November 4th and 10th, 2025, the young star will represent Osasco and Brazil at the Mini Towering Universe, one of the largest international children's pageants, which will take place in Asunción, Paraguay. From a very young age, Lara demonstrated her natural charm in front of the cameras. At 7 years old, she began her path as a model, participating in photo shoots, advertising campaigns, and fashion shows. At 8, she revealed another talent: music. Her first appearance was in the music video for singer Junior Dmais, followed by the release of her own music video for the song "Simples e Romântico" by Nicolas Germano. Since then, Lara hasn't stopped—her charisma and voice have charmed social media, accumulating admirers of all ages. Her success led her to perform twice on the Raul Gil Show (SBT), where she won over the audience with her sweetness and talent. Currently, Lara pursues a solo career, collaborates on musical projects, and participates in charitable activities, showing that her beauty goes far beyond appearance: it's also in her generous heart. In addition to being a singer and model, Lara is part of Grupo Estelar, an artistic project that brings together young talents from Brazil. In 2023, she shone on the catwalks and won two titles: Little Miss Osasco 2023 and Miss Osasco Pre-Teen, representing Produção Brasil. The following year, she made history by winning Little Miss Brazil 2024, held at Beto Carrero World (SC) — bringing the unprecedented title to her hometown. In 2025, she moved the audience again by composing and performing the song "Little Miss," a special tribute to the pageant that marked her career. The song touched hearts and became a symbol of inspiration for other girls who also dream of shining. Committed to social causes, she was named Ambassador by photographer Ricardo Souza, reinforcing her commitment to art, solidarity, and representation.

MC STAFF: The Brazilian Phenomenon of Phonk Conquering the World

Born in Guarujá, on the coast of São Paulo, MC STAFF, just 18 years old, has already established himself as the biggest name in the Phonk genre in Brazil and a revelation on the international scene. His meteoric rise is impressive: with 16 million monthly streams on digital platforms and thousands of videos created on social media featuring his songs, he is now a reference for the new generation of urban music. With a unique sonic identity, MC STAFF is responsible for hits such as "Dia Delícia" and "Mente Má," as well as numerous hits that circulate throughout Brazil and the world. His distinctive sound, with intense beats, powerful bass, and contagious energy, has turned his tracks into viral tracks, connecting fans in different countries and solidifying his place in the Phonk movement. Recognized as an internet and street phenomenon, the young artist represents the strength of Brazilian youth and creativity, taking the genre to new global heights. At 18, MC STAFF is already an inspiration to millions of listeners and paves the way for PHONK's ever-growing presence in the international mainstream. https://open.spotify.com/artist/3awueWqdp1OZudPelsEIgx?si=Q8UjnRZlSKegvE25ZrXiDg

The colorful and cultural universe of artist Luíde Araújo

Every line, color, and gesture reveal the living essence of Bahia in the works of visual artist Luíde Araújo, who transforms the daily lives of the Bahian people into a visual celebration of culture, faith, and feeling. "Every minute I see the people living, art is created," says the artist, who uses a primitive style to portray the strength and simplicity of life on canvases filled with emotion and identity. Born in Candeal de Brotas, Salvador, in September 1967, Luíde carries in his art his African heritage and the direct influence of great masters. His career began at Galeria de Carybé, where he worked for 11 years until Carybé himself encouraged him to paint. With a career marked by encounters with artists such as Jorge Amado, Pierre Verger, Calasans Neto, Carlos Bastos, Gener Augusto, Cezar Romero, and Ramiro Bernabó, Luíde has built a solid career, where Bahia expresses itself on each canvas—vivid, intense, and diverse. Currently, he continues to work at Carybé's gallery in Ladeira da Barra, promoting the master's works and exhibiting his own creations alongside his. His artistic career includes national and international exhibitions, reaffirming his importance in the visual arts scene.

2025 Chapada Diamantina Oscar Award - Recognition of Personalities and Institutions from Chapada Diamantina and Piedmont do Paraguaçu

The Chapada Oscar Award, conceived by CPVS Produções under the leadership of sportsperson and communicator César Augusto Vaz Sampaio, popularly known as "César Pisquila," is one of the most prestigious regional recognition ceremonies in Bahia. Held annually in Itaberaba, the award honors individuals and institutions that excel in areas fundamental to the development of Chapada Diamantina and Piedmont do Paraguaçu, including entrepreneurship, sports, public safety, the press, culture, the social sector, and public administration. Established as a true celebration of talent and services rendered to society, the event takes place in a gala format, with cocktails, cultural attractions, and the presence of authorities, artists, and regional leaders. Honorees receive a trophy inspired by the Hollywood Oscars, a symbol of public recognition for their impactful contributions. Since the first edition in 2019, journalist and presenter Thiago Mastroianni has served as master of ceremonies, leading the event with charisma, lightheartedness, and professionalism. In 2025, he returns to host the 5th edition of the Chapada Oscar Awards, which will take place on November 28, 2025, at the Algo Mais Buffet in Itaberaba, Bahia, reinforcing the award's identity and prestige. The 2025 edition promises to be a memorable evening, celebrating those who dedicate their lives to promoting art, culture, and regional development, strengthening public policies, social projects, and strengthening strategic sectors for Chapada Diamantina and Piedmont do Paraguaçu. The Chapada Diamantina Oscar Awards remain established as a benchmark for recognition and encouragement, promoting the visibility of talents, achievements, and services that positively impact Bahian society. César Augusto Vaz Sampaio President of CAVS Productions, Creator and Organizer of the CHAPADA DIAMANTINA OSCAR Contact: (75) 99281-2560

Laluche, Prime TV - SBT Present at Trama Reputale Group's 30th Anniversary

In a historic moment for the communications market, Laluche, from Prime TV - Dom Eliseu / SBT, was present to witness the 30th anniversary celebration of Trama Reputale Group, one of the most respected communications agencies in the country. During the event, Laluche interviewed CEO Leila Gasparindo, Digital Director Helen Garcia, and Communications Director Sandra Bonani. They shared the milestones and achievements of a journey guided by strategy, empathy, and purpose. They also spoke with established partner brands and market leaders, reinforcing the positive impact and credibility built by the group over three decades. Recognized for transforming business strategies into human and authentic narratives, Trama Reputale has established itself among the 20 largest agencies in Brazil and is a benchmark in diversity, innovation, and impactful communications. More than a celebration, Trama Reputale's 30th anniversary symbolizes the power of purposeful communication — and Prime TV was there to capture every detail of this inspiring legacy.

Sensação Company brings joy and solidarity to Children's Day at the Quabales Institute

The initiative benefited children and adolescents from the institution. The "Northeast Happy Children's Day" social action took place this Tuesday, October 14, from 5:00 pm to 9:00 pm, at the Quabales Institute, benefiting children and adolescents from the Nordeste de Amaralina community. The children's program provided moments of joy, fun, and learning, including snacks, distribution of toys and books, children's music with artist Jair Luz, recreation with Cris Animação, and even a "Happy Birthday" cake to celebrate the special occasion. We had a special guest appearance by Sensação Company manager Tamires Moreno, who was present with her family—her sons Kayan Moreno (10) and Marcello Moreno (4). This year's event was also attended by journalist Luzia Moraes, godmother of this year's event, and Odilon Góes, president of IODDEB, who contributed donations. The event also featured face painting and clowns, providing entertainment for the children. The initiative reinforces Sensação Company's commitment, through the Nordeste Feliz project, to solidarity and citizenship, promoting well-being and inspiration for children. Now in its second year, new initiatives are expected to take place in the coming years, expanding the partnership between Sensação Company, Projeto Nordeste Feliz, and Instituto Quabales, and bringing an ever-increasing positive impact to the community.

AJEB-BA Present at FELINA

The Association of Journalists and Writers of Brazil – Bahia Section (AJEB-BA) will be represented at the 1st Literary Festival of the North Coast and Agreste Region of Bahia (FELINA) by Caroline Borba, a member of the institution's board of directors. Caroline will participate in the literary panel "Memory and the Art of Writing: An Intergenerational Dialogue," which will take place tomorrow, October 17th, at 3 pm, in the city of Alagoinhas. In addition to working at AJEB-BA, Caroline Borba is Editor-in-Chief of BFK Books, a publishing house dedicated to promoting Brazilian authors and literature, with an emphasis on Bahian literature.

Arroyo Ceballos honored by the Mayor of Newark

Award ceremony

The recognition to the Cordoban author for his artistic work has been granted by the Mayor's Office of Newark, New Jersey

On the emblematic stage of the Newark Symphony Hall and within the framework of celebrations for Hispanic Heritage Month, a month of Hispanic heritage in which the contribution of Latinos to American life is highlighted, a special event was held chaired by the mayor of said city, Ras J. Baraka, in which, among others, the cultural artistic work of the multidisciplinary Andalusian creator Francisco Arroyo Ceballos was recognized.

On behalf of the author who could not attend due to personal reasons, Diego Muñoz (President of the Ecuadorian American Chamber of Commerce of NEW JERSEY) received his recognition from Jaqueline Mercado Quiles (Vice Mayor of NEWARK).

The anecdote of the event was that the winner of police officer of the year had the same last name as Arroyo and posed with his recognition.

Award ceremony

It should be noted that this recognition is accompanied by a pictorial exhibition in said auditorium of the award-winning 3.0 project that Arroyo Ceballos shares with his colleagues Gotasi and José Domínguez and that they have been carrying out in prominent locations in the United States such as the Consulate General of Ecuador in New York, the Union City Museum in New Jersey, the Fraser Mansion - Scientology National Affairs Office in Washington, the Essex County College in Newark, the Newark City Hall or more recently the Plainfield Performing Arts in New Jersey.

Arroyo Ceballos is a multidisciplinary artist with around 140 exhibitions and works in more than 30 institutions and museums in a dozen countries. Appointed in Paris in 2015 as a member of the International Association of Art Critics AICA, he is Director of Espacio Cultura magazine, President of the Andalusian Association for the Promotion of Culture cREA and Delegate of the Spanish Association of Painters and Sculptors AEPE.

Arroyo Ceballos

 

ANCESTRAL MUSICALITY AT SALVADOR CARNIVAL

With Black November approaching and summer celebrations in the Americas, we share an experience marked by ancestry, religiosity, and sensitivity. Enabling and creating a space for the exchange of knowledge, aiming to strengthen the history of Afro-Brazilian tradition, Afoxé is committed to empowering children, youth, adults, and seniors through participatory activities, workshops, gatherings at the terreiro, and conversation circles throughout the year. Driven by the desire to keep alive the African-based tradition in music, entertainment, art, and culture, a group from the Pirajá community in Salvador, Bahia, Brazil, launched the "Afoxé Relíquias Africanas" group in 2002.

With lively wings that tell the story of the Jejês, Nagôs, and Bantu peoples, realistic costumes and attire, vibrant and ancestral musicality, and a striking and organized stage presence, the bloco brings all its irreverence and connection between Africa and Latin America to the carnival circuit.

Watching the "Afoxé Relíquias Africanas" parade on the Batatinha circuit (Salvador's Historic Center) is a celebration of Afro music, dance, capoeira, and Black performances that can only be truly experienced at Salvador's Carnival—an opportunity that should be experienced by every human being on the planet.

CARNIVAL WITH CONSCIENCE

The Ska Reggae Cultural Group, active in the Brazilian scene since 1995, develops sociocultural activities focused on inclusion, racial identity, memory, ancestry, and anti-racist carnival movements, aiming to bring Afro-Bahian culture to the world. Using its own resources and government subsidies focused on African-Brazilian groups, through public selection, Ska Reggae parades through the Historic Center of Salvador during Carnival, encouraging the development of a civic culture with all the beauty, ancestral roots, and historical legacy they carry.

Focused on this commitment to promoting, preserving, and valuing Afro-Brazilian culture, the group attracts new members, partners, and tourists each year who appreciate the local culture.

In 2025, a group of Argentines were enchanted by the Bloco's beauty, musicality, and irreverence, reinforcing the importance of a popular, diverse, and inclusive Carnival and promising to return to enjoy the Bloco's parade again. To our readers, we leave as a Carnival tip the opportunity to take a stroll through the Historic Center of Salvador, Bahia, Brazil, following the Ska Reggae Group, bringing the colors and essence of reggae to the biggest street party in the world, thus disseminating the mission of the group, which since 1995 has paid homage to the ancestral Jamaican genre, the sound of the communities and the resistance of the black body that moves us so much.

Salvador Celestino Releases New Album "Um Sonho"

Singer Salvador Celestino released his first album in 2021, titled "Minha História" (My Story), and now, on September 26th, at the Renato Russo Theater at CEU Cidade Dutra, he released his second. The video "Minha História" (My Story with Thaís Bittencourt de Castro), published by Einstein Hospital Israelita, served as a reference for the creation of the song "Thaís" for this album's title: "Um Sonho" (A Dream). An admirer of Lia de Itamaracá's work, Salvador Celestino composed "Ciranda," with references to the sea of ​​Itamaracá Island and Bororé Island in the Grajaú neighborhood of São Paulo, where the artist lives. Salvador Celestino, thanks everyone involved in this process of production and launch of this musical project, especially his music producer Anderson Michelette, Jefferson Araújo and Márcio Oscar Geromel, professionals at DRK studio, musicians Jeferson Barbosa Leal, Sidney Micheletto, Miguel Pereira Santos, Viumar Alves da Costa, sound technician at the launch show of this album, held at CEU Cidade Dutra and all the friends who were part of this dream.

BFK Books at Flicaré

On October 8th, 9th, and 10th, Itacaré will once again be overwhelmed by the power of words, encounters, and living culture. The Itacaré Literary Festival – FLICARÉ arrives in 2025, for its third edition, with the theme: “Along the paths of Itacaré's waters: artistic and cultural knowledge and practices.” And BFK Books will be present at the official program! On October 10th, at 11 am, there will be a children's literary-musical performance "The Adventures of Sailor José" with authors Carla de Jesus and Mano Gavazza, and at 2 pm, the poetry pocket show "Verses and Chords," with authors Caroline Borba and Ana Cecília Ferreira, musical accompaniment by Adelson Sena, and a special appearance by writer Monique Sé.