The colorful and cultural universe of artist Luíde Araújo

Every line, color, and gesture reveal the living essence of Bahia in the works of visual artist Luíde Araújo, who transforms the daily lives of the Bahian people into a visual celebration of culture, faith, and feeling. "Every minute I see the people living, art is created," says the artist, who uses a primitive style to portray the strength and simplicity of life on canvases filled with emotion and identity. Born in Candeal de Brotas, Salvador, in September 1967, Luíde carries in his art his African heritage and the direct influence of great masters. His career began at Galeria de Carybé, where he worked for 11 years until Carybé himself encouraged him to paint. With a career marked by encounters with artists such as Jorge Amado, Pierre Verger, Calasans Neto, Carlos Bastos, Gener Augusto, Cezar Romero, and Ramiro Bernabó, Luíde has built a solid career, where Bahia expresses itself on each canvas—vivid, intense, and diverse. Currently, he continues to work at Carybé's gallery in Ladeira da Barra, promoting the master's works and exhibiting his own creations alongside his. His artistic career includes national and international exhibitions, reaffirming his importance in the visual arts scene.

2025 Chapada Diamantina Oscar Award - Recognition of Personalities and Institutions from Chapada Diamantina and Piedmont do Paraguaçu

The Chapada Oscar Award, conceived by CPVS Produções under the leadership of sportsperson and communicator César Augusto Vaz Sampaio, popularly known as "César Pisquila," is one of the most prestigious regional recognition ceremonies in Bahia. Held annually in Itaberaba, the award honors individuals and institutions that excel in areas fundamental to the development of Chapada Diamantina and Piedmont do Paraguaçu, including entrepreneurship, sports, public safety, the press, culture, the social sector, and public administration. Established as a true celebration of talent and services rendered to society, the event takes place in a gala format, with cocktails, cultural attractions, and the presence of authorities, artists, and regional leaders. Honorees receive a trophy inspired by the Hollywood Oscars, a symbol of public recognition for their impactful contributions. Since the first edition in 2019, journalist and presenter Thiago Mastroianni has served as master of ceremonies, leading the event with charisma, lightheartedness, and professionalism. In 2025, he returns to host the 5th edition of the Chapada Oscar Awards, which will take place on November 28, 2025, at the Algo Mais Buffet in Itaberaba, Bahia, reinforcing the award's identity and prestige. The 2025 edition promises to be a memorable evening, celebrating those who dedicate their lives to promoting art, culture, and regional development, strengthening public policies, social projects, and strengthening strategic sectors for Chapada Diamantina and Piedmont do Paraguaçu. The Chapada Diamantina Oscar Awards remain established as a benchmark for recognition and encouragement, promoting the visibility of talents, achievements, and services that positively impact Bahian society. César Augusto Vaz Sampaio President of CAVS Productions, Creator and Organizer of the CHAPADA DIAMANTINA OSCAR Contact: (75) 99281-2560

Laluche, Prime TV - SBT Present at Trama Reputale Group's 30th Anniversary

In a historic moment for the communications market, Laluche, from Prime TV - Dom Eliseu / SBT, was present to witness the 30th anniversary celebration of Trama Reputale Group, one of the most respected communications agencies in the country. During the event, Laluche interviewed CEO Leila Gasparindo, Digital Director Helen Garcia, and Communications Director Sandra Bonani. They shared the milestones and achievements of a journey guided by strategy, empathy, and purpose. They also spoke with established partner brands and market leaders, reinforcing the positive impact and credibility built by the group over three decades. Recognized for transforming business strategies into human and authentic narratives, Trama Reputale has established itself among the 20 largest agencies in Brazil and is a benchmark in diversity, innovation, and impactful communications. More than a celebration, Trama Reputale's 30th anniversary symbolizes the power of purposeful communication — and Prime TV was there to capture every detail of this inspiring legacy.

Sensação Company brings joy and solidarity to Children's Day at the Quabales Institute

The initiative benefited children and adolescents from the institution. The "Northeast Happy Children's Day" social action took place this Tuesday, October 14, from 5:00 pm to 9:00 pm, at the Quabales Institute, benefiting children and adolescents from the Nordeste de Amaralina community. The children's program provided moments of joy, fun, and learning, including snacks, distribution of toys and books, children's music with artist Jair Luz, recreation with Cris Animação, and even a "Happy Birthday" cake to celebrate the special occasion. We had a special guest appearance by Sensação Company manager Tamires Moreno, who was present with her family—her sons Kayan Moreno (10) and Marcello Moreno (4). This year's event was also attended by journalist Luzia Moraes, godmother of this year's event, and Odilon Góes, president of IODDEB, who contributed donations. The event also featured face painting and clowns, providing entertainment for the children. The initiative reinforces Sensação Company's commitment, through the Nordeste Feliz project, to solidarity and citizenship, promoting well-being and inspiration for children. Now in its second year, new initiatives are expected to take place in the coming years, expanding the partnership between Sensação Company, Projeto Nordeste Feliz, and Instituto Quabales, and bringing an ever-increasing positive impact to the community.

AJEB-BA Present at FELINA

The Association of Journalists and Writers of Brazil – Bahia Section (AJEB-BA) will be represented at the 1st Literary Festival of the North Coast and Agreste Region of Bahia (FELINA) by Caroline Borba, a member of the institution's board of directors. Caroline will participate in the literary panel "Memory and the Art of Writing: An Intergenerational Dialogue," which will take place tomorrow, October 17th, at 3 pm, in the city of Alagoinhas. In addition to working at AJEB-BA, Caroline Borba is Editor-in-Chief of BFK Books, a publishing house dedicated to promoting Brazilian authors and literature, with an emphasis on Bahian literature.

Arroyo Ceballos honored by the Mayor of Newark

Award ceremony

The recognition to the Cordoban author for his artistic work has been granted by the Mayor's Office of Newark, New Jersey

On the emblematic stage of the Newark Symphony Hall and within the framework of celebrations for Hispanic Heritage Month, a month of Hispanic heritage in which the contribution of Latinos to American life is highlighted, a special event was held chaired by the mayor of said city, Ras J. Baraka, in which, among others, the cultural artistic work of the multidisciplinary Andalusian creator Francisco Arroyo Ceballos was recognized.

On behalf of the author who could not attend due to personal reasons, Diego Muñoz (President of the Ecuadorian American Chamber of Commerce of NEW JERSEY) received his recognition from Jaqueline Mercado Quiles (Vice Mayor of NEWARK).

The anecdote of the event was that the winner of police officer of the year had the same last name as Arroyo and posed with his recognition.

Award ceremony

It should be noted that this recognition is accompanied by a pictorial exhibition in said auditorium of the award-winning 3.0 project that Arroyo Ceballos shares with his colleagues Gotasi and José Domínguez and that they have been carrying out in prominent locations in the United States such as the Consulate General of Ecuador in New York, the Union City Museum in New Jersey, the Fraser Mansion - Scientology National Affairs Office in Washington, the Essex County College in Newark, the Newark City Hall or more recently the Plainfield Performing Arts in New Jersey.

Arroyo Ceballos is a multidisciplinary artist with around 140 exhibitions and works in more than 30 institutions and museums in a dozen countries. Appointed in Paris in 2015 as a member of the International Association of Art Critics AICA, he is Director of Espacio Cultura magazine, President of the Andalusian Association for the Promotion of Culture cREA and Delegate of the Spanish Association of Painters and Sculptors AEPE.

Arroyo Ceballos

 

ANCESTRAL MUSICALITY AT SALVADOR CARNIVAL

With Black November approaching and summer celebrations in the Americas, we share an experience marked by ancestry, religiosity, and sensitivity. Enabling and creating a space for the exchange of knowledge, aiming to strengthen the history of Afro-Brazilian tradition, Afoxé is committed to empowering children, youth, adults, and seniors through participatory activities, workshops, gatherings at the terreiro, and conversation circles throughout the year. Driven by the desire to keep alive the African-based tradition in music, entertainment, art, and culture, a group from the Pirajá community in Salvador, Bahia, Brazil, launched the "Afoxé Relíquias Africanas" group in 2002.

With lively wings that tell the story of the Jejês, Nagôs, and Bantu peoples, realistic costumes and attire, vibrant and ancestral musicality, and a striking and organized stage presence, the bloco brings all its irreverence and connection between Africa and Latin America to the carnival circuit.

Watching the "Afoxé Relíquias Africanas" parade on the Batatinha circuit (Salvador's Historic Center) is a celebration of Afro music, dance, capoeira, and Black performances that can only be truly experienced at Salvador's Carnival—an opportunity that should be experienced by every human being on the planet.

CARNIVAL WITH CONSCIENCE

The Ska Reggae Cultural Group, active in the Brazilian scene since 1995, develops sociocultural activities focused on inclusion, racial identity, memory, ancestry, and anti-racist carnival movements, aiming to bring Afro-Bahian culture to the world. Using its own resources and government subsidies focused on African-Brazilian groups, through public selection, Ska Reggae parades through the Historic Center of Salvador during Carnival, encouraging the development of a civic culture with all the beauty, ancestral roots, and historical legacy they carry.

Focused on this commitment to promoting, preserving, and valuing Afro-Brazilian culture, the group attracts new members, partners, and tourists each year who appreciate the local culture.

In 2025, a group of Argentines were enchanted by the Bloco's beauty, musicality, and irreverence, reinforcing the importance of a popular, diverse, and inclusive Carnival and promising to return to enjoy the Bloco's parade again. To our readers, we leave as a Carnival tip the opportunity to take a stroll through the Historic Center of Salvador, Bahia, Brazil, following the Ska Reggae Group, bringing the colors and essence of reggae to the biggest street party in the world, thus disseminating the mission of the group, which since 1995 has paid homage to the ancestral Jamaican genre, the sound of the communities and the resistance of the black body that moves us so much.

Salvador Celestino Releases New Album "Um Sonho"

Singer Salvador Celestino released his first album in 2021, titled "Minha História" (My Story), and now, on September 26th, at the Renato Russo Theater at CEU Cidade Dutra, he released his second. The video "Minha História" (My Story with Thaís Bittencourt de Castro), published by Einstein Hospital Israelita, served as a reference for the creation of the song "Thaís" for this album's title: "Um Sonho" (A Dream). An admirer of Lia de Itamaracá's work, Salvador Celestino composed "Ciranda," with references to the sea of ​​Itamaracá Island and Bororé Island in the Grajaú neighborhood of São Paulo, where the artist lives. Salvador Celestino, thanks everyone involved in this process of production and launch of this musical project, especially his music producer Anderson Michelette, Jefferson Araújo and Márcio Oscar Geromel, professionals at DRK studio, musicians Jeferson Barbosa Leal, Sidney Micheletto, Miguel Pereira Santos, Viumar Alves da Costa, sound technician at the launch show of this album, held at CEU Cidade Dutra and all the friends who were part of this dream.

BFK Books at Flicaré

On October 8th, 9th, and 10th, Itacaré will once again be overwhelmed by the power of words, encounters, and living culture. The Itacaré Literary Festival – FLICARÉ arrives in 2025, for its third edition, with the theme: “Along the paths of Itacaré's waters: artistic and cultural knowledge and practices.” And BFK Books will be present at the official program! On October 10th, at 11 am, there will be a children's literary-musical performance "The Adventures of Sailor José" with authors Carla de Jesus and Mano Gavazza, and at 2 pm, the poetry pocket show "Verses and Chords," with authors Caroline Borba and Ana Cecília Ferreira, musical accompaniment by Adelson Sena, and a special appearance by writer Monique Sé.

Salvador Celestino performs "Um Sonho" at the Renato Russo Theater - Ceu Cidade Dutra

Last Friday (26), the Renato Russo Theater, located in Ceu Cidade Dutra, experienced a special moment with the performance of singer-songwriter Salvador Celestino's show "Um Sonho." The event opened with a performance by "Baque da Quebrada," an inclusion collective that creates culture and citizenship through music, founded by Professor Rubens Paulo Santos. Accompanied by their music producer Anderson Michelette on guitar, Jeferson Leal on bass, Sidney Micheletto on keyboard, 11-year-old Miguel Pereira on drums, and dancers Ricco Cassiano & Márcia Cassiano. Supporters: Ceu Cidade Dutra, Mooca Solidária, Professor Xikão, Professor Rubens Paulo, Professor Kelly Clarindo, Coletivo Baque da Quebrada, Selma Ribeiro from Zoonosis Capela do Socorro, Maria Alzira Pacheco, dancers Mikaelly Sophia, Stella Pereira, and the couple Ricco Cassiano and Márcia Cassiano. While she was singing "Maria Clara," a song in honor of her daughter, Stella Pereira da Silva and Mikaelly Sophia Fernandes da Silva, students at the public school, were performing a choreography alluding to Disney's Frozen, prepared by Professor Kelly Clarindo da Silva. Photos: Valdinei Rocha Esteves

Paulista: Between Family Strength and Sustainable Innovation in the Furniture Sector

In an increasingly competitive market, the ability to combine purpose, innovation, and results is what sets companies apart. This is the case of entrepreneur Paulista (@metodopaulista), founder of Atacadão de Móveis Brasil, a business that has already established itself in Santa Bárbara and Serrinha as a benchmark for sustainability and accessibility in the furniture sector. The proposal is simple and innovative: repurpose furniture from large companies that have minor damage. Products that would otherwise be discarded are given a new purpose, with affordable prices and a positive impact on both consumers and the environment. With this strategy, Atacadão de Móveis Brasil boosts the local economy, creates jobs, and contributes to the reduction of solid waste, aligning with key global sustainability demands. Atacadão de Móveis Brasil is now a business model that combines innovation, social impact, and environmental commitment, and is projected as an example of sustainable entrepreneurship in Brazil. Press Contacts: Sensação Company Responsible Journalist: Tamires Moreno Contact: +55 71 98685-7840 (WhatsApp)

Luana Barreto Launches New Eyewear Collection in Partnership with Shayramodel Collection in Brazil and Portugal

Entrepreneur, international model, and leading figure in female empowerment, Luana Barreto, has just launched her newest eyewear collection simultaneously in Portugal and Brazil, in collaboration with the renowned Shayramodel Collection. The line arrives as a true synonym for sophistication and quality, uniting fashion, technology, and exclusivity. The models are designed with Italian acetate and stainless steel, ensuring durability and comfort. Furthermore, they feature UVA and UVB 400 protection, essential for eye health in any season. Each piece comes with an exclusive case that converts into a wallet, combining practicality and smart design. The glasses also come with a 1-year warranty, reinforcing the brand's confidence in the durability of its products. With over 40 international titles, Luana Barreto represents Brazil abroad with pride and elegance. As CEO of LB Events and Awards, she is recognized for her innovative vision, entrepreneurial drive, and for inspiring thousands of women to believe in their potential. Special appearance by models: Vanessa Pires Lê Gonçalves Roberta Kelly Ariclene Clemente Photos: Antônio Alfredo

"At Alesp, Laluche attends a formal session led by Representative Felipe Franco in honor of Physical Education Professionals' Day"

State Representative Felipe Franco hosted the formal session, accompanied by his wife, Inae Barros, a boxer. The session took place on Friday evening (12) at the São Paulo State Legislative Assembly in celebration of Physical Education Professionals' Day. The event, held in partnership with the Regional Council of Physical Education of the 4th Region (CREF4/SP), brought together parliamentarians, sports authorities, and representatives of the profession in the Juscelino Kubitschek Plenary. Felipe Franco, responsible for the initiative, emphasized in his speech the importance of institutional recognition of the profession. The initiative reinforces the congressman's commitment to promoting the profession. The event was marked by emotional speeches, with the presence of Communicator Laluche who brightened the event with her interviews for the segment “In the Media with Laluche” shown by the affiliate Prime TV - SBT, before much applause and a strong presence of representatives of CREF4/SP, who highlighted the role of the deputy as coordinator of the tribute.

ALTERNATIVE ROCK SCENE WILL SHAKE UP CAJAZEIRAS

On September 26th, at 9 pm, Cajazeiras will host an unmissable night of alternative music and high energy! Heading the attractions are three names with history, boldness, and identity: 🎶 Esquema Símio – the Bahian band that defies labels, with albums and EPs that explore sonic diversity, from experimental to visceral. 👉 Follow Esquema Símio: @lucas.moreira_23 🎶 Guerra Fria – formed in 1983, bringing back the original rock of the 80s, with obscure classics, new compositions, and attitude-filled reinterpretations. 👉 Follow Guerra Fria: @guerra_fria_banda 🎶 Modus Operandi – since 1996, they've been blending post-punk and industrial rock in unique performances, with experimentation that has made them a reference in the alternative scene. 👉 Follow Modus Operandi: @bandamodusoperandi 📍 Location: Rua Jornalista Marcos Vitta, 999 – across from the Cajazeiras Municipal Market, Fazenda Grande 1 | Brothers of Metal Beer & Lives 📅 Date: September 26th | ⏰ 9pm 🎟️ Tickets at the venue: R$15 individual | R$25 couple

Presentación del libro de Aline Del Raso

La psicóloga y escritora Aline Del Raso presentará la versión física de su libro "No Outro Lado da História" (Al otro lado de la historia), publicado por BFK Books, en Flilauro 2025. El libro, inicialmente publicado digitalmente, alcanzó la lista de los más vendidos a las pocas horas de su lanzamiento en Amazon. "No Outro Lado da História" se presentará el 12 de septiembre a las 16:00 h en la Carpa Yayá, frente al Cine Teatro Lauro de Freitas, con la curaduría de Ana Cecília Ferreira. ¡Los esperamos! Sigue a la editorial: @editorabfk

Maagnos DJ transforms the streets of Araripina into a stage with a special edition of Maagnos Folia

Those who visited Araripina, Pernambuco, last Saturday (23) witnessed a unique moment: the city stopped to watch Maagnos Folia, this time in a nostalgic version performed aboard the imposing Carreta Popstar. The project, conceived by Maagnos DJ (DANILO MÁGNO), was born with the goal of uniting music, energy, and good memories. After the success of the second official edition in March 2025, requests for a TBT continued. The answer came this time in an innovative format: an exclusive, colorful, and surprising tour that transformed the streets of the Pernambuco backlands into a true party stage.

The Carreta Popstar, illuminated by multicolored LEDs, took guests on a route filled with joy, nostalgia, and interaction. At times, the truck stopped to make way for choreography on dry land, with iconic characters like Ben, Fofão, and Goku stealing the show and providing extra entertainment.

The costumes were another highlight: all guests wore custom abadas, while Maagnos DJ (DANILO MÁGNO) wore pants designed by himself, a fashion designer and artist. The result was a private, invitation-only event. Social media: @maagnos @maagnosdj @estilomaagnos

Luzia Moraes shines as host of McDia Feliz and launches book promoting solidarity and reading

On Saturday afternoon (23), writer Luzia Moraes hosted another edition of McDia Feliz, an initiative promoted by McDonald's to benefit Martagão Gesteira Hospital, a leading pediatric care provider in Bahia. The event combined solidarity, culture, and literature, reinforcing the transformative role of reading in society. During the event, Luzia Moraes was interviewed by Doinha Prata, a journalist, presenter, columnist for Revista Destaque, and CEO of Rádio Doinha Prata Web FM Brasil, África e Portugal, and the program "EI!!! VC TÁ AÍ?!". In a relaxed and inspiring conversation, the writer highlighted not only the importance of engaging in solidarity campaigns but also called attention to encouraging reading among young people as a counterpoint to the excessive consumption of digital content. One of the highlights of the event was the relaunch of Luzia Moraes's book "The Mermaid and the Bear," which wowed the audience. The event also featured Caroline Borba, CEO of BFK Books, which published the book, as well as the recently released book "Preta," by Ana Cecília.

Success Marks the 2nd Edition of FIBAC Brazil in Viana, Espírito Santo

The city of Viana, Espírito Santo, hosted a wealth of culture, sports, and fellowship with the 2nd edition of FIBAC Brazil 2025. The event took place on August 9th and 10th in the Nova Bethânia II community and continued on August 17th at Campo do Botafogo, bringing together a large audience and participants of all ages. With the theme "The Caipiras of the End of Winter – Remembering Roots and Good Memories of the Past," the festival featured cultural performances, musical shows, dances, traditional stalls, a craft fair, and the appreciation of local traditions. Furthermore, the sports championship engaged young athletes from the region, encouraging sports and community unity. FIBAC State Director Tati Paixão emphasized the importance of the event: Event coordinator Cynara Azevedo emphasized the collective effort: "None of this would be possible without the partnership of the community, volunteers, and supporters. FIBAC is made by many hands, and that makes everything even more special." The festival is firmly established as one of the largest cultural and sporting events in Viana. Contact: 27999102419

Henrique Bahia and Juca Freitas Launch New Podcast

"Life Cast" — a lighthearted, spontaneous, and soulful podcast — premiered on August 4th on Urban Studio's YouTube channel. Entrepreneur and journalist Henrique Bahia teamed up with content creator and influencer Juca Freitas to launch Life Cast, a new podcast that aims to be spontaneous, lighthearted, fun, and full of life. Supported by BFK Books, the podcast aims to bring audiences real, dynamic, and authentic conversations on diverse topics that touch on daily life, behavior, well-being, culture, and the world of lifestyle. 🕖 Every Monday at 7 PM 📺 Channel: Urban Studio Digital (YouTube) @lifecastv

From Field Star to Successful Businessman: Learn the Story of Kevin Marins

Since the age of 6, Kevin Marins has been enchanting with the ball at his feet. His passion for soccer was the first stage in a journey marked by discipline, determination, and talent. He turned professional at a young age and followed a path that many dream of, but few achieve. However, upon arriving in Dubai, he discovered something greater: a calling for the business world and a new home for life. Today, Kevin is not just a former professional player. He is a prominent businessman in the investment market, especially in the real estate sector in the United Arab Emirates, where he moves millions of dollars in high-profile projects. More than that, he is passionate about Dubai, where he chose to live, raise his family, and build his legacy. With a Golden Visa and a solid network of relationships with the local community, the businessman emphasizes that his admiration for the Emirates is more than professional; it is personal and emotional. His journey inspires. From a youngster on the pitch in Brazil to an international businessman in the UAE.

Teresa Cristina: Empress of Beauty and the LalaConté Empire

When it comes to elegance, innovation, and feminine strength in the beauty world, one name shines brightly: Teresa Cristina, crowned the Empress of Beauty by Tok de Empreendedorismo magazine. December cover and a notable presence at the magazine's anniversary In December 2024, Teresa Cristina graced the cover of Tok de Empreendedorismo magazine, in a special issue dedicated to great female leaders in Brazil. The businesswoman was also the master sponsor of the magazine's one-year anniversary event. From a Rio de Janeiro dream to a national empire The journey began with a salon in Rio de Janeiro, but Teresa's vision went much further. Her sensitive approach to women's care, combined with innovative and family-oriented management, established the LalaConté brand as a reference at Brazil's biggest beauty events. In May 2025, Teresa broke out of Rio de Janeiro and opened a sophisticated beauty complex in Balneário Camboriú, expanding her mission beyond the Southeast region. This new phase also includes her role as an official sponsor of the International Fashion Show, which will take place in Itapema, Santa Catarina. Be inspired by Teresa Cristina's story and discover how beauty can transform lives. Discover the LalaConté empire and live this experience.